Introduction to Digital
Marketing:
An overview
of digital marketing, its significance, and the role of digital marketing in
the modern business landscape.
Search Engine Optimization
(SEO):
Understanding
SEO principles and techniques.
On-page and
off-page SEO strategies for improving website visibility on search
engines.
Social Media Marketing:
Using social
media platforms for marketing and engagement.
Strategies
for creating and managing social media campaigns.
Email Marketing:
Crafting
effective email marketing campaigns.
Building
email lists, segmenting audiences, and analysing email campaign performance.
Content Marketing:
Content
creation and marketing strategies.
Developing
high-quality content for blogs, websites, and social media.
Pay-Per-Click (PPC)
Advertising:
Utilizing PPC
advertising platforms, such as Google Ads and Bing Ads.
Creating and
optimizing PPC ad campaigns.
Web Analytics and Data
Analysis:
Measuring and
analysing the performance of digital marketing campaigns.
Using tools
like Google Analytics for data-driven decision-making.
Inbound Marketing:
Inbound
marketing strategies for attracting and engaging customers.
Attracting
leads and nurturing them through the sales funnel.
Online Advertising and
Display Marketing:
Advertising
on various online platforms.
Banner ads,
display advertising, and remarketing strategies.
E-commerce and Mobile
Marketing:
Marketing
strategies tailored for e-commerce businesses.
Mobile
marketing, app marketing, and mobile optimization.
Social Media Advertising:
Running paid
advertising campaigns on social media platforms.
Targeting and
measuring ROI on social media ads.
Content Management and
Strategy:
Developing a
content marketing strategy and managing content.
Content
calendar, blogging, and content distribution.
Real-World Projects:
Hands-on
digital marketing projects and assignments applying the strategies and
techniques learned in the course.
Certification: Upon successful completion of the course,
participants will receive a
certificate demonstrating their proficiency in digital
marketing.